If there’s one thing every email marketer wants to know, its how can I be sure I get effective email marketing and the answer to this question: When is the best time to send an email? By the time you finish this article, you’ll finally know the answer.
If we think about it, we all know why this question is asked so much. Most likely all of us email marketers understand when our prospects are at their computers, when they are there’s a much better chance that they’ll check it out. And of course if they do check it out, they’ll open it, and go to our sites, and buy our stuff.
And so all of us marketers seek to find the best spot: That’s the spot where the recipients email in box is relatively empty, so that your email is going to be much easier to spot. You are looking to find the time of the day when they has a few minutes to spare. Maybe you try to find a day of the week that it’s more likely our readers are at their computers.
Fortunately there is more science to this than guesswork. If we want to get paid we will have to do more than guess when is the best time to send email.
If you want to be certain about the best time to send an email, then you need to follow this simple two-step system
Step #1: Know when your recipients are more likely to be online.
You don’t need to guess! Better, check your logs. Know when your website is the most busy. And certainly, know when most of the people on your list joined. If you can find out if there’s a pattern that they joined on a particular day and approximate time range, then you can safely say that is the best time to send an email.
TIP: If your audience is worldwide, then people who sign up for your list on their lunch break in Mumbai is a completely different time then those who are joining during lunch time in Chicago. If you use a service like GetResponce, you can list by region, which allows you to actually send emails to a worldwide audience.
Once you’ve determined when most of your audience is online, for really effective email marketing, you can start sending emails out at that time. But don’t forget about Step #2
Simply step #2 is to: Test your results:
Because your traffic logs and autoresponder statistics might suggest that lots of folks joined during their lunch break doesn’t mean that twelve noon will be the best time to send emails. Rather, you should find that your readers are most responsive later in the evening, when they have come home and the family has retired. You may find that they are more responsive to your offers in the morning.
The important thing to remember is to be sure to find out when your recipients are online serves as a beginning only. You will however need to test your list to find out when they’re most profitable. What that ultimately means you need to start creating identical emails, splitting and testing your list, and broadcasting your emails at different times of the day.
Of course your subscribers will certainly vote with their wallets. The way to very effective email marketing and to find out for sure when your list is the most eager to respond to your offer is tracking and testing.