The Honda Modesto area dealer experience — and how that experience speaks to the wider Honda experience in this country — is emblematic of the fact that if you offer an outstanding product and back it up with outstanding service, it’s possible to make a profit and improve market share even in the worst of economic circumstances such as what the country has been experiencing over the last year.
In this country, Honda began selling vehicles through its dealers over 35 years ago. At that time it brought to our shores the very famous Honda Civic, which bears no resemblance — other than name — to the Civic that we know and love today, though both were and are superior in quality and have been greatly appreciated. Back then, it was also a vehicle that nicely answered the problem of increasing gasoline prices.
It seems like the blink of an eye, but Honda has steadily moved its operations and the dealership network that it has grown through the years to the point where it is able to generate a profit and even grow market share in one of the worst economic climates of the last 70 or 80 years. Today, many of its vehicles are among the top sellers and most popular in their segments.
Evidence of how successful Honda has been most recently is available just by looking at the federal government’s “Cash for Clunkers” program. Designed to mainly help domestic American automobile manufacturers, Honda was surprisingly successful in it, placing one car in the top three and two cars in the top 10, overall. Superior product and superior dealerships made the difference.
Today, the company and its dealers have worked hard to make it profitable to sell cars and also to be able to gain market share in almost every segment. Of course, it helps when the cars that the dealers are selling are so outstanding, but the dealers themselves are also outstanding. That Honda builds many of its automobiles right here in this country may also be a big factor, for sure.
Today, anywhere one cares to look when examining the hot operation and dealership network it has worked so hard to build, one will see that the company has laid out a pathway for success which includes making sure all dealers meet stringent standards for customer satisfaction and service. It helps that the car practically sells itself, freeing the dealer to pay attention to the prospective customer.
Looking at a customer as more than just a person who buys a car is considered to be the Honda way of doing things. Dealers in Modesto and elsewhere look at this “Way” as being almost like a religion. It helps that the product that is being sold is generally superior, but without outstanding service to back it up, there would be no repeat business, which the Modesto area dealer network benefits greatly from.
Examining the Honda Modesto dealership network, then, reveals that sticking to a business plan that emphasizes superior products and outstanding customer service and satisfaction programs can win out even in troubling economic circumstances. It is good to know that there are still car companies out there that believe in treating the car buying experience with such reverence.
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categories: auto,cars,automobile