There are lots of ways in which you can get your business running on the internet for free. Your success would be a combination of all the aspects explained in this article along with your persistence and hard work. If you are looking for instant exposure and have no issues paying through the nose then just open a pay per click account. But if you want to drive endless quality traffic to your website free of cost then read on. When you implement such tactics the search engines are also be more likely to pick up on your website and would list it in the organic search results which have a proven record of sending more traffic with a higher conversion rate than PPC.

1.) Writing articles. 2.) Writing press releases. 3.) Blogging. 4.) Forum signatures. 5.) Podcasts. 6.) Making and publishing video 7.) Viral marketing.

Writing ezine articles is one of the best ways to promote your online business however your articles in order to be successful must be both of an informative nature and not seem to promote your business directly, there is nothing worse than searching for information on the internet and having somebody trying to ram there business down your throat. You must seem to promote yourself as a knowledgeable body on the internet and not a sales person trying to make a sale. You can of course promote your business through the article signature for example if I was writing an article on how stay at home parents could earn extra money from the internet then I might have a clickable link at the end of my article that says something like “come and see how I make money as a stay at home mom.” Some ezine sites do have their own coding for doing such signatures and may differ from site to site. If your website has more information on the subject that you are already writing about in your ezine then you may be able to direct link to that website or you may link to your blog that has more information, and then from your blog to your website would be acceptable. With most ezine article sites you have the choice to be a free member or you can subscribe. A monthly subscription will of course get your articles published a lot faster but if you are writing a lot of articles, which in order to be successful you should be doing, then when you have a constant stream of articles being published over a say a 10 day period then I personally would stick to the free membership at least until you have fine tuned your writing technique.

Writing press releases is a more direct way of advertising your online business. It is possible to keep people up to date with recent events in your business such as developments in products or changes made to your website or you can use press releases in the same way as you use articles to give away valuable content to your readers on related topics to your business. Pressexposure.com, is one of the best press release sites and is fairly relaxed in the rules of self promotion, it only takes a day or two to get your work reviewed and published.

Blogging is another nice way to advertise your site, your business and yourself. If you can make an interesting and informative blog it will be subscribed by people and your work will be followed regularly. It can also make money for you. As it becomes popular, it would attract more traffic and so you can sell advertising space on that blog to other businesses. It also opens a new gateway to your main website. It is easy to publish video content too on your blog. You can publish a video from youtube on your blog by just copying the embedding code from there and pasting it on your blogs HTML code. It neednt necessarily be your own work. You can embed any video with an embedding code on your blog but be sure that it is relevant to the content.

Forum signature is basically a way of creating a link to your website as described in point 1. In ezine articles it is a way of linking to your domain without obviously promoting yourself. It is best to enter a discussion forum with a real view without promoting directly and show yourself as a person willing to help others. You can do this by reading what others have written and what helps they have requested. Then you can find answers to their questions and reply them with your forum signature at the bottom. I often use a signature that just says from me to you and as I am all about internet marketing, it is necessary for me pass useful information on to my readers. There are literally hundreds of forums available. But you should be careful to read the rules and regulations before posting because too much self promotion might see your account get closed without warning. It is better to join forums with more traffic. Dont hesitate to join as many forums as possible and spend at least an hour a day reading through and replying to the posts and making fresh posts that are relevant to your business. You will soon see that people are noticing you and visiting your site to find out more about you.

Creating a promotional video for publishing over the internet is not as geeky as you may think. In fact with software like windows movie maker, that comes pre-installed with any PC with windows operating systems, the process is really simple. I have already written an article on making videos with windows movie maker www.ezinearticles……………….. Please visit this article to if you are really interested in video marketing. Videos are rated highly by Google and if you use the right publishing company you may attain the first page of Google in the organic search results within a few minutes of publication. Video publishing is easy nowadays as by using sites like www.trafficgeyser.com and www.tubemogul.com you can publish them in multiple sites at one go. They also cover Podcast publications of the same content which is discussed in the point 6 of this article.

Viral marketing is one of my favourites and I’m going to give you a golden nugget of information here. If you have a look at some of the videos on YouTube you will see that there is a, number of views, counter at the bottom right just under the screen of the video and a number of days, weeks, months or years that the video has been running on the left side. Some of the most viewed content on YouTube is funny content, for instance there was a well known video called “Charlie bit me” a few years go about two young brothers one baby brother biting the other one on the finger which was very funny and it had over 62 million views in a very short period of time. Now imagine you had a video with content like that with your web address printed at the bottom as a subtitle, out of 62 million viewers how many would have a look at your website? (Even if it was only 1% that is still 620,000 potential customers). People also take these videos and embed them into their blogs and pass them around face book and other social networking sites this is what you call going viral. The traffic that this generates is of course untargeted but it is traffic none the less and if you manage to create something that does go viral then you could potentially get lots of it. One of the easiest ways of finding content for this type of marketing is to simply record a highly viewed programme off the television, I have had great results with programmes like Britain’s’ Got Talent and X Factor, remember Paul Potts when he sang for the first time this video had over 10 million views in a week on YouTube it now has over 40 million. Imagine the potential!

All these tactics are ongoing exercises and should be executed on a regular basis in order to see results. Make it a weekly task to do one of each, each week and you will soon start to see results.